J. Renter's blog

When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author’s product … Continue reading →

How are you marketing your articles? As a writer prospecting potential clients, your query letter is your marketing tool. What does it tell the editor about you? Show me… the Market Show the editor that you know his magazine. Jeff … Continue reading →

Why would anyone want to write for trade journals? Aren’t the topics are dry? Don’t they require specialized knowledge? Not necessarily. You may want to consider trade journals to increase the potential market for your articles – and for the … Continue reading →

What am I going to write about?Which topic is the best?Who is going to be interested in my article? You can ask yourself endless questions on ‘what’ is going to be the subject of your article. Don’t despair! This is … Continue reading →

Iâve spoken to hundreds of editors, employers, and project managers about how they choose a freelancer for a job. Whether they were reviewing job applications or considering project bids, they all had one thing in common. As every one of … Continue reading →

Why Some People’s Ads Almost Always Make Money Discover the Master Copywriter’s Little-Known Secret of Locking in Profits! You don’t know it yet, but in the next 5 minutes you are going to learn two things that will enable you … Continue reading →

In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a “must-have” and “must-apply” in all of your action-driven marketing communications. Value-Added, Benefit-Rich Headlines Make The Difference A bold, mouth-watering headline is … Continue reading →

(excerpted from the “How to Use a Journal” audio series by Jim Rohn) If you’re serious about becoming a wealthy, powerful, sophisticated, healthy, influential, cultured and unique individual, keep a journal. Don’t trust your memory. When you listen to something … Continue reading →

Fear Of what am I afraid, you ask. Of myself, I answer. The self I have hidden deep down inside, the one I’m afraid you won’t like, the one I sometimes don’t like either. I’m afraid that parts of this … Continue reading →

As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don’t have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to … Continue reading →